Twitter Engagement Strategies
From self-proclaimed 'growth hackers,' to twilight hour, mass follow sprees. If you need a social campaign, you need followers that interact. Twitter is a distinctive flavour, and it's all too tempting to focus on sheer number gains.
Focus should be emphasised on creating a loyal & engaged following . A fully engaged follower can be more effective than 100 'trophy-followers'.
- But Why not just follow everyone...
For the individual this is great! follow 2,000 people & using software such as hoot-suite easily manage and mass un-follow.
This is ish-brained.
So, you gain a lot of poorly managed, half heated accounts. They will eventually look at your pitiful attempts & leave; At best expect 50% retention.
Here are 10 techniques to improve your Twitter following interactions and keep your followers following:
Related: ....././
Follow. Geographic and interest search recommendations are perfect for finding a basic follow list. Ensure you are as detailed as possible, however remain specific. Geographically close businesses and individuals are 3 times more likely to interact with your content. Find a twitter feed similar to what you desire and investigate the tweet interactions and follower list.
Leverage Twitter search. One of the best things about Twitter is how easy it is to search for information.
Re-tweet. Word on the tweet is the golden ratio for re-tweeting is 4:1, Basic Tweet strategy:
1 informative post - 1 comment/ or thank you list -1 picture - 1 quote - 1 re-tweet/ like
Use this or variants to achieve a strong following.
Use this or variants to achieve a strong following.
Reply.If your asked questions, provide a concise, detailed answer - win their respect & become of value.
Acknowledge Oftentimes, your followers will comment on your posts and any material you publish. create a list of the @ names of past 5 interactions and add something along the lines of:
Much appreciated. Check out my top followers.
Others will follow and interact as they want to be on that list. Adding a thank you GIF or picture increases the re-tweet rate and serves as a promotion for new followers Shares.Your followers are likely producing content of their own, including content related to your industry and maybe even content related to your brand. Conversations. Starting or continuing a conversation is a powerful way to engage with a follower because you’ll fully explore a topic, rather than having a business-like call and response. Some followers may start conversations, but other times, you’ll need to initiate conversations in progress by monitoring 'influencers' relevant to your brand.
Referrals. Word-of-mouth referrals are Twitter gold. The best way to obtain these referrals is by giving one first. Recommend people with whom you interact each week on #FollowFriday.
Why loyalty is the key
- Quality over quantity. It’s far better to have 100 strongly loyal followers than it is to have 10,000 followers who don’t pcare about your brand. Loyal followers will be more willing to engage share recommend and make purchases. Quality indicator for Twitter is through interactions.
- The threat of competition. Brand loyalty is a rare commodity Consumers have hundreds of options and they can summon information on competitors easily.
- Evangelism. If you influence enough loyalty from certain followers, they could turn into brand evangelists, willing to promote your brand amounts to free marketing
To Conclude - Be real, bots, auto-DM, of software solutions can only help maintain. If you want growth you need a human element to your tweets.
Personality. Followers want to interact with other people, not corporate bots.
Sincerity. People will be watching your brand and other brands closely, so you can’t get away with using a standard, generic corporate response for every interaction.
Images. A gif/ or cute cat can help tremendously improve interactions
Consistency. consistent voice, and a way to address followers’ questions, concerns and comments.
(Update daily - due 14/7/2017 @ 15:00 GMT)
- Next post: Basic Twitter security for newly established SME accounts:
SECURITY.
Twitter will lock your account. This actually happens to most of us once. I actually advise once created a new account spam a few tweets to yourself and get the account locked. Once you have gone through human verification you're less likley to experience 2-7 days of suspension
account gets locked & Twitters tells anyone accessing your feed -
WARNING - SUSPICIOUS ACTIVITY - SPAMMER OR MALICIOUS TWEETS.
Furthermore, the twitter app is the critical in maintaining security in particular the random code generator log-in.
